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Sales Funnels, Landing Pages & Conversion Optimisation [Darwin]

August 27 @ 5:00 pm - 7:00 pm ACST


[Please note that this workshop has been rescheduled] What is a “sales funnel?” And how does this relate to a “landing page?” And while we’re at it… what the heck is “conversion optimisation?” It all sounds like a big bowl of buzzwords designed to confuse us. And that’s exactly what the gurus want you to be… confused. That way you’ll buy their tools to do all this stuff for you.

But, with a little knowledge of where to go, a willingness to have a crack at it, and a couple of free tools, you can build your own small empire where online ads are leading people to your digital pages where they give you details to get back to them and sell them your stuff.

We’ll look at Facebook Ads to generate traffic to your super-optimised landing pages using either Facebook’s own lead generation tools, or a free landing page service that you’ll kick yourself for not knowing about it before this!

Who is it for?
Northern Territory ABN holders who are involved with or interested in starting a small business (or already have one) and wanting to start building out processes to gather leads for their product or serivce-based businesses online.

What you will learn:

– What a sales funnel actually is

– How to get potential customers in your “funnel”

– Using Facebook’s Lead Generation Ad tools

– Building highly effective free landing pages

– How to keep track of customer contact without a CRM or Marketing Automation system

This workshop is hosted by Dante St James, Head of Digital at Treeti Business Consulting, one of just 6 Facebook Community Trainers in Australia, one of just 4 accredited Facebook Digital Marketing Associates in Australia, a Google Digital Springboard Training Partner and founder of Darwin digital agency, Clickstarter.  This workshop is for small businesses in the NT, WA and QLD with 0-19 employees.  Not-for-Profit businesses are not eligible to attend this government subsidised workshop. Contact [email protected] for more information.


Level 1 Boardroom, Building 2
631 Stuart Highway, Darwin Corporate Park, Darwin Corporate Park
Berrimah, NT 0828 Australia