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Digital Springboard: Social Media Strategy [Darwin]
August 8 @ 12:00 pm - 1:30 pm ACST
Learn how you can harness social media to help your business, organisation or community group. We’ll share our five steps to building an effective social media strategy and measuring its success. Get top tips for promoting your brand via social media and creating authentic, shareable content.
Who is it for?
Northern Territory ABN holders who are involved with or interested in starting a small business (or already have one) and wanting to start on the road to forming a proper social media marketing strategy. No prior knowledge of marketing is required.
What you will learn:
– How social media can add value to your brand and improve your marketing efforts
– The five steps for creating a social media strategy, what’s involved in each step and why it matters
– Benefits of key social media platforms and how to choose the right ones for you
– Types of content to share on your social media channels
– User-generated content and social media trends
This workshop is hosted by Marie-Clare Boothby on behalf of Digital Springboard, an initiative of Google delivered in Australia by Infoxchange.
About your presenter:
Passionate when it comes to small businesses and the tremendous impact such enterprises have on the local economy and beyond, Marie-Clare is a Business & Digital Adviser working with small businesses. From leading one of the NT’s most successful financial advisory firms and skyrocketing the profits of a franchise business, to assisting businesses succeed in the online world through powerful digital marketing initiatives.
Marie-Clare is also the Chair of Territory Proud, an organisation with 350 businesses who use the brand to identify as locally owned and operated.
Marie-Clare is often confronted by people who believe they have already met, however soon realise it’s from seeing her videos online, where she shares ideas, strategies and how to implement marketing in an online world.