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[Darwin] PART TWO: Google & Facebook Ads ROI: Understanding Facebook Pixel and Google Analytics Goals
August 21 @ 5:00 pm - 7:00 pm ACST
Understanding Facebook Pixel and Google Analytics Goals
Advertising on Google or Facebook, but aren’t sure whether you’re achieving great ROI? Perhaps you’re running lots of ads, but can’t figure out which are giving you the best results. The second in a series of two workshops, this session will take a look at two key measures of advertising performance in Facebook and Google: the pixel and Google Analytics goal conversions. We’ll also cover off on how to use tracking codes (don’t worry, it’s easy) to get a better handle on ad performance.
Bring Your Own Device? Yes! Bring along your device so you can explore the reporting platforms in your social media and Google Analytics accounts to develop a better understanding of how to measure the return on your organic and paid digital marketing efforts.
Audience: All small businesses who have tried Google and/or Facebook advertising
Participant Skill Level: Intermediate
This workshop is presented by Louise Tagell. With a digital marketing career spanning 12 years, Louise has managed marketing teams and international, national and local campaigns for big brands like Tourism NT, Charles Darwin University, TIO and SKYCITY Darwin. She brings a wealth of knowledge in digital advertising, social media management, content marketing, blogging, marketing analytics, email marketing and digital copywriting to the ASBAS NT team. Louise loves helping her clients kick goals in the digital space through her business, Little Rogue Communication.