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[Darwin] PART ONE: Google & Facebook Ads ROI: Understanding Ads Metrics
August 7 @ 5:00 pm - 7:00 pm ACST
Impressions, CTR, CPC, CPA – what does this all mean?
Advertising metrics can be tricky to understand, but they can unlock a wealth of information about how your digital ads are performing. This is the first in a two-part series that will demystify advertising metrics and how they can be used to understand return on investment in digital marketing.
Bring Your Own Device? Yes! Bring along your device so you can explore the reporting platforms in your social media and Google Analytics accounts to develop a better understanding of how to measure the return on your organic and paid digital marketing efforts.
Audience: All small businesses who have tried Google and/or Facebook advertising
Participant Skill Level: Beginner
This workshop is presented by Louise Tagell. With a digital marketing career spanning 12 years, Louise has managed marketing teams and international, national and local campaigns for big brands like Tourism NT, Charles Darwin University, TIO and SKYCITY Darwin. She brings a wealth of knowledge in digital advertising, social media management, content marketing, blogging, marketing analytics, email marketing and digital copywriting to the ASBAS NT team. Louise loves helping her clients kick goals in the digital space through her business, Little Rogue Communication.