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Learn how you can harness social media to help your business, organisation or community group. We’ll share our five steps to building an effective social media strategy and measuring its success. Get top tips for promoting your brand via social media and creating authentic, shareable content. Who is it for?Northern Territory ABN holders who are involved with or interested in starting a small business (or already have one) and wanting to start on the road to forming a proper social media marketing…Find out more »
What is a "sales funnel?" And how does this relate to a "landing page?" And while we're at it... what the heck is "conversion optimisation?" It all sounds like a big bowl of buzzwords designed to confuse us. And that's exactly what the gurus want you to be... confused. That way you'll buy their tools to do all this stuff for you. But, with a little knowledge of where to go, a willingness to have a crack at it, and…Find out more »
Why is it so awkward to write about yourself or your own business? Is it because we're told all our lives to be humble, to blend in, to be modest? Or is it just because we're a little bit too close to our own business to be truly objective about it? Or is it because we keep seeing and hearing ads that are so bad that we get scared away from ever trying to write As a former radio and…Find out more »
Websites are hard. And expensive. And every time someone says, "why don't you build it yourself?" you want to curl up in a ball and mutter something like, "but I don't want to know how to build websites." Remember that time someone handed you Wordpress and declare this to be the "easy way to build a website?" Yep. You're not the only one that felt stupid that you couldn't make any sense of it. Google has a website product that…Find out more »
Each month our Digital Marketing Deep Dive opens up to just 3 small businesses per month to take a deep, incisive and constructive look at how each business' digital marketing is performing, what can be done better, what needs to stop and setting a plan for the next month. We look at marketing on Google, Websites, Social Media and offline marketing as well, to find what's not working and turn it around.Who is it for?This workshop is designed for small…Find out more »